- After working on the previous Sterling corporate site for Dubai, the challenge was to stick to the same corporate colour scheme and a similar visual style while giving it a unique look.
- Running several dozens of restaurant there, Sterling is a much more extensive operation in Qatar and hence a more recognisable brand. With that in mind, the Sterling mascot was inserted into the website header to increase recognition, while maintaining the clean and bold colour scheme and visual theme.
- Individual brand pages included a photo gallery of images from the restaurants and of the food and beverages served. Since this was an important part of the experience of this site, a dynamic gallery system was used to present the photos as a thumbnail gallery. It allowed easy access to all images without requiring page reloads.
- The main challenge of the large brand portfolio was to allow easy access to individual brand pages without requiring too many clicks. This was accomplished by a drop-down menu designed into the main menu bar of the site. It provided easy one-click access to every brand page at all times.