- Very early on, blogs began to take on a standard format and visual style. This blog was meant to be text heavy, and part of the aim was to create a rich visual experience to complement the writing.
- A lot of organic detail was added into a layout, from a hand drawn swirl around the logo in the header, to three-layers of images to create the textured site background in HTML and CSS.
- The work page displayed a portfolio of work as simple thumbnails with short descriptions.
- To reward readers who scrolled to the end of long pages, the blog footer was designed as an intricate graphic that doubled as a clickable menu to access the various blog topics.