Design projects

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Productization process - The construction of a pyramid

The Service Productization Process

I’ve been pondering the creation of a website audit service product here at Primordial Soop recently. I’ve talked about why the need exists for such an audit service, and more recently I’ve explored the advantages of productization for both the client and us as a design studio. To design the service itself, however, is no […]

Productization - Primordial Soop in a box

Productization and Its Advantages

I find productization to be a fascinating term. It’s one of those so bad it’s good scenarios; So forced, so contrived, and so stinking of business jargon is the term Productization that it is perfectly appropriate for what it stands for. Productization is commonly described as the changing and tweaking of something, either tangible or […]

Optimization - woman stretching and exercising

Website Optimisation Service Musings

Back when the internet was still new and not taken for granted, I got into web design because it was fascinating. One day, someone came along and asked me if I knew how to make one of those “web site things”, and being the adventurous liar that I was, I said yes. Well it wasn’t […]